Océ PlotWave 340/360

"Printing for the smartphone generation" campaign created for the Océ PlotWave 340/360 multifunctional printer being used by Canon sales in global roll-out.

2013
AdvertisingBrandingUI/UX
Showcasing the main assets for "Printing for the smartphone generation" campaign created for the Océ PlotWave 340/360 multifunctional printer being used by Canon sales  in global roll-out.. The campaign is focused on a high level of abstract messages that are not directly connected to print but show the advantages of working in a high paced robust environment that requires a hands-on workflow. 
 
"Printing for the smartphone generation" is the tagline that emphasises the new interaction between operator and machine. Using gestures to interface and handle files and cloud based services to print and manage files remotely. That's all possible with the Océ ClearConnect touch display.
From storyboard to finished video. Shot on several locations and with custom composed music.
"Printing for the smartphone generation" is explained with ease of use and a true hands-on mentality in mind.
The new Océ ClearConnect touch interface
Technology & software identifier design study,
aligning all technology brands and software families with one style.
More and more pack shots are 3D renders. the same applies here. Communications and product design collaborating on creating product visuals with colors that match real life. 
Everybody including our salesforce can explore all features and benefits in a fun and hands-on way by downloading the app. This app alows you to rotate and view the product and it's optionals from a 360° angle. Every aspect is explained through video and animations. The app is build for Apple iOS, Google Android and Adobe Air.
© 2013 Océ. Illustrations and specifications do not necessarily apply to products and services offered in each local market. 

Technical specifications are subject to change without prior notice. All other trademarks are the property of their respective owners. 

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