Low Hangin' Fruit

Low Hangin' Fruit is a fictional start-up that acts as an analyst on the creative industry by publishing interviews, opinions, stories on past, current and possible business models, strategies and ways of working together in times of economic challenge. We believe that sharing ideas, knowledge, methods and strategies benefits all involved.

2013
Art DirectionBrandingTypography
Todays Challenges
 
Budgets are dropping, clients have a broader choice ranging from larger firms, specialised individuals or small groups of self-employed professionals. Everybody claims to be the perfect fit. But what do our clients need while there demands are getting increasingly abstract? For instance, why are very little business models focused on actually growing with the clients ambitions to sell more? Should we care? And is delivering great creative work still enough?
 
How Can We Innovate?
 
The business side of the creative industry will become increasingly important and those who innovate will not only sustain but flourish. Finding new ways of generating revenue, continuously growing relationships and work even closer with our clients. Let our clients do what they do best, let us help them by doing what we do best.
 
One thing’s for sure, there will always be clients who want to sell more.
The Low Hangin’ Fruit Mission
 
The creative and advertising industry is highly innovative and continuously evolving but seemingly unsustainable as an independent sector.
 
We focus heavily on demand and pride ourselves by doing so. Here lies our Achilles heel.
The desire to please, amaze, surprise and inspire our customers and their end-customers as well as the need to collaborate and share are at the very nature of creative individuals.
 
This start-up initiative acts as an industry analyst on the creative industry by publishing interviews – with creatives and customers -, opinions, stories on past, current and possible business models, strategies and ways of working together in times of economic challenge.

Low Hangin’ Fruit believes that sharing ideas, knowledge, methods and strategies benefits the industry as a whole. We learn, criticize and create mutual benefit for all involved.

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